Turn my heatmap findings into three tests
Turns pasted heatmap observations into three testable ideas, each with a hypothesis, a metric and a way to check it.
Task:
Turn the heatmap observations below into three tests I can run on my page.
Context:
The page is [page description] on a site I own, and its main goal is [main goal]. The heatmap covers [period] and about [number of visits] visits, on [desktop, mobile or both].
Rules:
- Treat each observation as a clue and not as proof, and write what else could explain it.
- For each test give a hypothesis in one sentence, the change to try, the one metric that decides it and how I would know within [time] days.
- Prefer tests that need no code, such as moving text, changing a label or removing an element, and mark the ones that do.
- Rank the three by expected effect against effort, with a reason in one line.
- Do not state numbers about typical click behavior as fact.
Result:
A table with three rows and the columns observation, other explanations, change, metric and rank, then one sentence on which test to run first.
Material:
[paste your heatmap observations here]