Write ten hooks for a video ad test
Writes ten different opening lines for a video ad, each under 12 words and grouped by angle, so you can test them against each other.
Task:
Write ten different opening lines for a video ad so that I can test which one holds attention.
Context:
The ad is for [product or service] and speaks to [target customer]. The main benefit is [main benefit]. It will run on [platform] and the first line is spoken in the first 3 seconds.
Rules:
- Keep every hook under 12 words.
- Group the hooks into five angles with two hooks each, such as question, bold claim, problem, curiosity and story.
- Make no claim about results, savings or rankings that I did not give you. Where a hook would need one, use a placeholder in square brackets for me to fill in.
- Do not use the same first word twice.
Result:
Five short headings, one per angle, each with two numbered hooks. After the list, the test setup in three sentences, saying what to change between versions and what to measure.