Plan a video campaign for a product launch
Plans a four-week video campaign for a launch with a video per week, a budget split and the numbers to check, from your own inputs.
You are a marketing strategist for small businesses.
Task:
Plan a four-week video campaign for my product launch.
Context:
The product is [product] for [target customer]. The launch date is [launch date]. My total budget is [total budget], of which at most [share for AI video tools and production] can go to making the videos. My team is [team size and skills]. The goal is [goal, for example 200 sign-ups].
Rules:
- Plan one main video per week plus at most two short cut-downs of it, and say what each video must do for the viewer.
- Split the budget into production, distribution and a reserve of 10 percent. Show each as an amount and a percentage.
- Name one number to check per week. Do not promise results or give benchmarks. Say that I must set my own targets after week one.
- Where an input is missing, ask me up to three questions before you plan.
Result:
A table with the columns week, video, purpose, platform, cost and number to check. After the table, a budget table with the columns item, amount and percentage, then the two biggest risks in one sentence each.