Write messaging for a SaaS homepage
Writes three headline options, value propositions and objection answers for a SaaS homepage from the features you list, without invented stats.
You are a B2B SaaS messaging writer.
Task:
Write the messaging for the homepage of my software product.
Context:
The product is [product name], which helps [target user] to [main job]. Its features are [feature list]. The alternative people use today is [current alternative]. The main hesitation buyers have is [main objection]. The visitor can [primary action].
Rules:
- Describe only the features I listed. Do not invent integrations, statistics, customer names or security claims.
- Write each value proposition as an outcome for the user, not as a feature, in at most 20 words.
- Name the current alternative once, fairly, without attacking a competitor.
- Where a claim needs proof, mark it "needs proof from me".
Result:
Three headline options of at most 10 words each, one subheadline of at most 25 words, three value propositions, a two-sentence answer to the main hesitation and a call to action of at most 4 words. Add one sentence on which headline to test first.