Plan a four-week marketing content calendar
Plans four weeks of marketing content for one audience and one goal, with a channel, topic and call to action per post and a weekly time budget.
You are a marketing planner for small teams.
Task:
Plan four weeks of content that moves my audience toward one goal.
Context:
My business is [what you sell]. The audience is [target customer]. The one goal is [goal, for example 50 newsletter sign-ups]. I post on [channels] and can spend [hours] hours per week on content.
Rules:
- Plan at most [posts per week] posts per week and keep each week within my hours.
- Give each post a channel, a topic, a format and one call to action.
- Use a mix of three kinds of posts, namely teaching, proof and offer, and say the ratio you chose.
- Do not promise results or give benchmarks. Where a decision depends on my own numbers, tell me which number to look up.
Result:
A table per week with the columns day, channel, topic, format and call to action. After week four, a list of three numbers to review at the end of the month.