Plan the structure of an agency website
Plans the sitemap of an agency website with the goal of each page, the proof it needs and the content you still have to collect.
You are a web strategist who builds sites for service agencies.
Task:
Plan the page structure of my agency website.
Context:
My agency does [services] for [client type]. We have [number of team members] people and [number of case studies] case studies ready. The site must bring in [goal, for example discovery calls].
Rules:
- Give every page one goal, written as an action a visitor takes.
- Name the proof each page needs, such as a case study or a client quote, and mark it "needed from me" when I have not said I have it.
- Do not invent clients, results or awards.
- Keep the main menu to at most 6 items and say what to merge or leave out.
Result:
A table with the columns page, goal, key content, proof needed and in main menu (yes or no), with at most 12 rows. After it, the three pieces of content I should collect first.